My name is Madeleine Auffenberg and I am a senior at Southern Methodist University in Dallas, Texas. I am a double major in Public Relations and Fashion Media. As a crew member of the Daily Update, I worked twice a week for a 6 a.m. and 3:30 crew call. I have rotated between positions in the studio and control room including server, camera, floor director, audio, and teleprompter. I also write for the show.
I was able to help create the Fashion Media program’s first fashion magazine, SMU Look. By being part of the first group to develop it, I got to experience how fashion magazines are launched and operated. I learned how to write fashion well stories, which are longer feature stories, and FOB stories, which are shorter and more condensed.
I have also been learning multiple sides of the fashion industry through my Fashion media major, as well both of my internships in New York City. My first internship was in the Tory Burch PR department. This internship taught me how to be self-sufficient and organized since I was the only intern in the department. This past summer, I interned at KCD Worldwide. This internship gave me insight into agency PR. It also taught me how to work in a team setting, since I was one of thirteen interns. I hope to pursue a career in the fashion industry upon graduation.